Feedback
Business

Starbucks Expands Iced Coffee Lineup, Goes ‘Nitro’

Iced coffee is now on tap.

Just in time for summer, Starbucks has announced a new lineup of chilled coffee drinks that will form part of a “cold bar” in select locations across America.

The special menu will include items such as a “handcrafted Starbucks Doubleshot on Ice” — a firm espresso with vanilla and caramel — and a Vanilla Sweet Cream Cold Brew, iced coffee topped off with vanilla sweet cream.

Starbucks Nitro Cold Brew photographed at the Olive Way Starbucks store in Seattle. Photographed on Tuesday, May 24, 2016. (Joshua Trujillo, Starbucks) Starbucks

“Cold coffee is now becoming a go-to drink,” wrote Starbucks chairman and CEO Howard Schultz in a press release with a headline as bold as a Venti espresso: “Starbucks to Seize Multi-Billion Dollar Cold Coffee Market.”

Anticipating a two-fold increase in cold coffee consumption over the next three years, the Seattle-based coffee giant is also expanding its Nitro cold brew, currently one of the best sellers at the company’s upscale Roastery location in Starbucks’s home town.

Read More: Starbucks Plans Massive New Roastery in New York City

Nitrogen-infused coffee, a staple at many hipster coffee bars, looks a little like Guinness — and is served the same way, from a tapped keg. Or, as Starbucks explained, the cold-brewed coffee “cascades from the tap with a velvety texture” and “unlocks the super-smooth, natural sweetness” of the coffee, according to a press release.

Coffee in a New York Minute 3:56

The Nitro coffee will be available in major markets such as Portland, New York, Chicago and Boston starting this summer, spreading to 500 locations by the end of the season.