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Already Over Black Friday? Get Ready for Small Business Saturday

This is Alicia Shaffer's first Small Business Saturday with a brick-and-mortar location in Dublin, Calif. Dan Edblom

Black Friday may be known for its doorbuster deals and Cyber Monday for its deeply discounted offers online, but sandwiched in between is Small Business Saturday — a shopping holiday with an emphasis on community.

Small retailers like Anthony DeSalis at Tons of Toys in Bernardsville, N.J. are gearing up for Small Business Saturday. Kate Rogers | CNBC