"Power laces! Alright!"
That's a phrase that may be on the lips of the 89 lucky winners of a Nike lottery that will put their feet in real, fully functioning, self-lacing shoes just like Marty McFly wore in Back to the Future II.
Just like in the film, the limited edition grey boots have embedded white laces that electronically cinch at the press of a button. They also sport blue neon lights on the sides and heel, and in the Nike logo at the ankle.
Along with hoverboards and a new appreciation for time paradoxes, the futuristic Nike Mag sneakers were one of the enduring images burned into the American pop culture psyche by the blockbuster 1989 film. Nostalgiaphiles and shoeheads have pined for them for years. Customers petitioned Nike to make real ones, and fans with the inventor's bug have even tried to make their own versions.
The shoes will be raffled off in an online lottery where customers can donate $10 per entry to the Michael J. Fox Foundation for Parkinson's Research. There is no limit to the number of entries. Winners will be notified on October 17.
But if you don't win, there's no need to rev up a flux capacitor to go back in time and try to buy more entries. Nike's HyperAdapt 1.0 with similar self-tying laces go on sale in late November.