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Nutella Denies Shortage Rumors

The makers of Nutella said that soaring hazelnut prices won't hurt the availability of its chocolate spread.
Nutella jars
Jars of Nutella are displayed on a shelf at a market on August 18, 2014 in San Francisco, California. The threat of a Nutella shortage is looming after a March frost in Turkey destroyed nearly 70 percent of the hazelnut crops, the main ingredient in the popular chocolate spread. Turkey is the largest producer of hazelnuts in the world.Justin Sullivan / Getty Images

You can stop hoarding chocolate spread. Nutella says that despite online speculation that a lower-than-expected hazelnut crop and soaring hazelnut prices would lead to shortages, stocks of its signature spread are safe. "We are tracking this issue closely and there’s no foreseeable impact on the availability of Nutella," said a spokesperson for Ferrero USA, makers of Nutella. "As always, we will maintain the high quality of the Nutella product that consumers know and love.” The company offered no comment on whether pricing would be affected.

- Ben Popken

Nutella jars
Jars of Nutella are displayed on a shelf at a market on August 18, 2014 in San Francisco, California. The threat of a Nutella shortage is looming after a March frost in Turkey destroyed nearly 70 percent of the hazelnut crops, the main ingredient in the popular chocolate spread. Turkey is the largest producer of hazelnuts in the world.Justin Sullivan / Getty Images

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