McDonald's is giving away free coffee as the fast food breakfast wars heat up.
Mark Lennihan / AP
Items on the breakfast menu are posted at a McDonald's restaurant, Wednesday, Sept. 12, 2012 in New York.
Participating stores in the U.S. will have free small McCafe coffees March 31 to April 13 during breakfast hours, generally 7 a.m. to 10:30 a.m.
The chain announced the promotion Friday, the day after rival Taco Bell launched its new breakfast menu with ads featuring 25 real-life guys named "Ronald McDonald" declaring their love for the Mexican chain's waffle tacos, breakfast burritos, and crunch wraps.
Spot prices for Arabica coffee beans, the bean used in a McCafe, have soared 75 percent this year, largely thanks to a drought in Brazil.
First published March 28 2014, 6:39 AM
Email firstname.lastname@example.org. Twitter: @bpopken. Senior staff writer responsible for consumer and travel reporting for NBCNews.com. Popken was the managing editor of Consumerist.com, published by Consumer Reports, prior to joining NBC full-time in 2013. He lives in Brooklyn, NY.
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