In this era of online dating, you'd be forgiven for thinking that finding love has never been easier — but this might not be the case for the 1 percent.
Indeed, the dating problems of the super-wealthy was an untapped gap in the matchmaking market, according to Mairead Molloy, who set up an elite dating agency which charges up to $100,000 to help the rich find love.
"These affluent individuals were looking for love in the wrong place," Molloy, global director of Berkeley International, told CNBC.
"My clients want to meet someone with a certain wealth, from a certain family, who is well-educated – but they were struggling to find them. You don't find these sorts of people in your average bar."
The agency's website says it offers an "exclusive, discreet introduction service to find perfect partners and soul mates for our discerning and affluent members."
Membership costs between £10,000 ($16,000) and £60,000 ($100,00) each year – somewhat more than mainstream dating websites that typically charge members under £250 a year.
It is certainly tapping into a booming market. According to a survey of Americans by dating website Match.com, the average singleton spends nearly $61.53 a month on dating related activities, or $738.36 each year. With 111 million singles in the U.S. alone, this means the dating industry in North America alone is worth $82 billion.