Nov. 25, 2011 at 12:44 PM ET
"It's how we get our holiday season started. It gets us in the Christmas spirit. We love it," said Priscilla Soignier, a Toys 'R Us shopper.
"We've been doing this for three, four years now. It's a small tradition, but we love it," said Virginia Scallion, who traveled to Monroe on Friday from Pine Bluff, Ark.
Shoppers came to Monroe from all over the Ark-La-Miss for Black Friday deals on this season's hottest items.
"Lego's, Lego's, Lego's," Toys 'R Us shoppers Gwen Rankin and Gretchen Armstrong told NBC 10 News. "Thomas the Train. We're all about Thomas."
On this season of giving and holiday cheer, it's the third generation that will have the most to smile about on Christmas Day, said Rankin, who said she was shopping for her five grandchildren.
Everything from Hot Wheels to video games was on sale, but despite the holiday deals, shoppers said crowds in the Ark-La-Miss stayed friendly.
"They're not that bad. Not now anyways. They were at midnight. But you have to get in to get the deals," Scallion said.
If you didn't make it to stores Friday, there's no need to worry. Stores will continue to fight for your business on Cyber Monday.