Main Street America is feeling a bit more upbeat lately, but it's an optimism tempered by worries over the economy and jobs.
U.S. small business optimism edged higher in November—reversing an October drop—as manufacturers and professional services, including architects, doctors and lawyers, led modest gains in newly created Main Street jobs. But jobs gains alone don't reflect what's going on among American workers and employers.
The National Federation of Independent Business said Tuesday that its small business optimism Index nudged up 0.9 of a point to 92.5 last month, up from 91.6 for October.
"People are more hopeful about the jobs picture, but there are some drags on that optimism," said small business owner J. Kelly Conklin.
Conklin, president of an architectural woodworking business in Bloomfield, N.J., added seven more hires this summer and fall for a total of 15 employees as business improved. But his optimism is cautious, and comes at the expense of lower profits.
Conklin's business, Foley-Waite Associates, makes bids on projects before securing contracts for work. After the Great Recession, he's had to lower his prices to secure work. "There's this lingering expectation that we should be thankful to have the work that we have," Conklin said.
And therein lies the lingering suspicion about this recovery—that the economy is improving just enough to eke by. Sure Black Friday traffic rose last month, but sales were down, according to the National Retail Federation. Wal-Mart's hottest Black Friday seller was a 29-cent towel.
Sales have not strengthened among smaller merchants, with a net negative 8 percent reporting positive sales trends, according to the NFIB report. More upstart entrepreneurs also are pessimistic and expect a weakening economy during the next six months, according to the report.
"There's wasn't a lot of hope expressed in the sentiment measures," NFIB chief economist Bill Dunkelberg told CNBC. Bottom line: "Nobody is going to spend more than they need to keep up with things," Dunkelberg said.
Jobs picture on Main Street
Seasonally adjusted, small businesses increased employment by 0.05 workers per firm in November, with job creation tempered by upstarts reducing workers. Despite the uptick in jobs, Dunkelberg said 2013 will end with small businesses still employing fewer workers than during the hiring peak experienced in 2007.
Small manufacturing firms led job creation last month with a net 12 percent of them planning to increase employment, followed by a net 10 percent in professional services, according to the NFIB.
The small business report mirrors a more positive employment picture as portrayed in other recent reports. On Friday, the government reported 203,000 jobs were added in November, exceeding forecasts. In that labor report, the number of manufacturing jobs was up 27,000, almost triple expectations.
And in another report, private sector job creation surged in November, with ADP on Wednesday reporting 215,000 new jobs, exceeding economists' expectations.
—By CNBC's Heesun Wee. Follow her on Twitter @heesunwee.