sports-endorsements

Armstrong rides off in disgrace, leaving Livestrong to ride rocky road

Updated at 6:15 p.m. ET: The Livestrong Foundation – a major cancer-fighting charity known for its ubiquitous yellow wristbands – faces...
lance-armstrong

Lance Armstrong steps down from Livestrong, loses Nike, Bud contracts

sneakers

Nike's LeBron sneakers a case study in guerrilla marketing

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trek

Lance Armstrong is still our man, Nike says

sneakerheads

How high will you jump for a pair of LeBron kicks?

rule-40

Nike takes marketing gold with neon-yellow shoes

Olympics

Nike donating outfits to Egyptian team, replacing counterfeit gear