European budget carrier Ryanair is offering business-class tickets in an attempt to woo companies and governments during penny-pinching times. Marketed under the slogan "Your boss will approve," the new ticket reverses some of the airline's more reviled policies for fee-dazzled travelers. The Dublin-based company, long Europe's fastest-growing airline with a sell-it-cheap, stack-'em-high philosophy, says it hopes to capture three-fourths of all business travel between Britain and Ireland, its two biggest markets.
The move reflects not just the airline's desire to leverage its huge presence in Europe, but also a growing interest for low-cost executive travel. Most European governments are still cutting down on debt while many companies remain wary of spending as the eurozone recovery has stalled. Ryanair says more than a quarter of its passengers already are business travelers.