Oct. 10, 2012 at 10:39 AM ET
"Hurts Like Heaven" isn't a brand-new Coldplay song, but the new video for it -- done in comic book-style animation -- is racking up huge hits ever since it was released on Monday.
Directed by two-time Oscar nominee Mark Osborne ("Kung Fu Panda") the video is meant to be a prequel to the band's upcoming six-part comic book series, "Mylo Xyloto," which can be pre-ordered here at the band's store. ("Mylo Xyloto" is the title of Coldplay's 2011 album.)
Told in a constantly moving style with lots of camera motion, the story tracks a a group of apparently noseless heroes, who flee the police (and a villain named Major Minus) through gray streets and sudden flashes of cloud-like color. It's dystopian and futuristic, but eye-catching and hugely entertaining. Plus, it's a great tease for the upcoming comics. Check it out!
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