Feb. 3, 2013 at 11:49 PM ET
The Super Bowl ads weren't just selling physical products, some of them were hyping big movies coming to theaters near you later in the year. Sadly, most of the ads were just teases -- tantalizing the audience with little snippets, some of which had already been seen in previously released teasers. ("World War Z," we're looking at you.)
"The Lone Ranger" ad was one of those that actually revealed never-before-seen footage, focusing on the repartee between the Ranger (Armie Hammer) and sidekick Tonto (Johnny Depp). Not everyone is sold on this film, however. Wrote Moviefone.com, "Eh. How long can we watch Johnny Depp act weird in makeup?"
The ad for "Iron Man 3" showed the superhero saving people who'd been flung out of Air Force One after it's attacked in middair, but then urged viewers to surf to the movie's Facebook page for an extended peek. Star Robert Downey Jr. begins the extended preview by stalking into the camera's eye, striking a number of poses and dramatically whipping off his sunglasses, then admitting, "That might have been more extensive than extended."
Just two hours after it was posted, the extended trailer had been shared more than 30,000 times on Facebook.
"Oz the Great and Powerful" offers James Franco as the famed man behind the curtain, showing how he arrives in Oz long before Dorothy and her little dog Toto make the twister-led journey there. "The Land You Know -- The Story You Don't," promises the colorful preview, which includes the creepy Wicked Witch, Franco floating in an enormous bubble like one of those State Fair attractions, and some truly nightmare-inducing flying monkeys.
The "Star Trek Into Darkness" trailer features a creepy voiceover from Benedict Cumberbatch, who plays the film's villain, and shows a combination of seen-before and new footage, including a shot of the beloved Enterprise in tatters. "Shall we begin?" Cumberbatch menacingly asks at the end. Yes, please!
The "Fast and Furious" franchise is up to its sixth film now, and if you like the speed and the crash-bang-smash-em-up action of the series, you'll find nothing to dissaude you in the latest installment. Vin Diesel, The Rock, women in bikinis and short skirts, it's the "Citizen Kane" of guy movies.
The "World War Z" trailer, like earlier previews of this Brad Pitt film, was remarkably light on the undead. As The Huffington Post cracked, the film "shows off the zombie apocalypse ("We've lost the East Coast") without actually showing off the zombie apocalypse." In a really odd glimpse, soldiers are seen marching out of a city carrying a framed copy of the U.S. Constitution. We the zombies, in order to form a more perfect brain-eating union...
Movie fans will have to wait a little while, though, to get beyond the trailers. "Oz the Great and Powerful" is the first of the advertised films to open, with a March 8 scheduled release. "Star Trek Into Darkness" opens May 17, "Fast and Furious 6" opens May 24, "World War Z" opens June 21, "The Lone Ranger" opens July 3,
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