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Ex-Smokers Come Clean in New CDC Campaign

A new anti-smoking campaign from the CDC CDC

Amanda confesses her smoking caused her baby to be born prematurely. Felicita shows her bare gums — smoking cost her all her teeth at age 50. Rose is ravaged by surgery, chemotherapy and radiation for lung cancer.

The Centers for Disease Control and Prevention launched a new ad campaign Tuesday seeking to scare people off smoking by highlighting true stories about its ravages. At the same time CDC released now estimates showing 21.3 percent of U.S. adults used a tobacco product every day or some days, 19 smoke daily and 0.5 percent use e-cigarettes.

Image: Rose, 59, whose lung cancer resulted in surgery, chemotherapy and radiation, is featured in the CDC’s new advertising effort to discourage smoking
Rose, 59, whose lung cancer resulted in surgery, chemotherapy and radiation, is featured in the CDC’s new advertising effort to discourage smoking. Centers for Disease Control

The CDC estimated its last round of ads, in 2012, helped 100,000 people kick the habit. Terrie Hall, who starred in them, died last September at 53.