March 8, 2011 at 3:36 PM ET
You'd have to be a total boob to fall for this one. Still, chances are, you've seen this on someone's Facebook over the past week: "Stare at boobs for longer life: Study."
The story goes like this: A study published in the New England Journal of Medicine suggests that dudes who stare at boobs aren't just being disrespectful and creepy -- the act of ogling is as heart-healthy as a 30-minute workout.
Too bad it's totally fake! No such study was ever published in the New England Journal of Medicine, because no such study exists.
The story resurfaces every few years, and every time, at least a few media outlets fall for it. (This time, it fooledFox News.) To which we say: You guys. There are studies out there of urine-based decision-making, Botox for your nether regions and a brain chemical that gives you two left feet. Who needs to make stuff up?