By Business editor
msnbc.com
updated 1/13/2006 2:52:53 PM ET 2006-01-13T19:52:53
COMMENTARY

Everyone's all abuzz about satellite radio, especially since Howard Stern moved to Sirius Satellite Radio. The shock jock's new show debuted Monday and included some phone sex with Playboy bunny Heidi Cortez, who has her own phone-sex nighttime show lined up on Sirius. All very appealing to some — including, it seems, the executives at Rolls-Royce Motor Cars.

Sirius announced this week that the venerable carmaker would be making Sirius radios standard equipment in all Rolls-Royce vehicles sold in the United States, including a lifetime subscription to the service.

"The unique programming that we offer is a natural complement to the unparalleled in-vehicle environment of a Rolls-Royce, and we are very excited about being associated with such an internationally recognized brand," says Doug Wilsterman, a Sirius senior VP.

We wonder if Sirius told the brass at Rolls-Royce about Howard Stern's promises to include everything from stripper poles to live sex on his new show.

Not-so-bad ideas

  • We're all worried about catching the flu. But now, thanks to Roche, we can watch it coming toward us — well, virtually. The pharmaceutical company, which makes a widely used flu vaccine, this week announced the launch of its upgraded Desktop Flu Tracker. The tool allows users to track the appearance and spread of flu in any community in the continental United States, provides information about local and national flu levels in "real time" and alerts users when there is an increased risk in the area. The tool can be downloaded at http://www.tamiflu.com/flutracker. Point, click, sneeze.
  • The iPod is everywhere, it seems. And now it's in your pants. Yes, Levi Strauss said this week it had designed blue jeans compatible with the ubiquitous music player, featuring a joystick in the watch pocket to operate the device. The Levi’s RedWire DLX Jeans for men and women, which will be available this fall, also have a built-in docking cradle for the iPod and retractable headphones. The jeans are expected to carry a price tag of over $200, a company spokeswoman said. We have one question — how do you wash them?

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