Video: New car smell

By Brian Tracey Business Editor
updated 2/10/2006 3:21:18 PM ET 2006-02-10T20:21:18

With NASCAR's premier race and Valentine's Day fast approaching, what to get that motorsports-maniac man in your life?  How about a Daytona 500 fragrance to get him all revved up and ready to roll?

This week, the International Speedway Corp., the owner of the world-famous Daytona racing oval, along with perfume and beauty products maker Elizabeth Arden, announced they were giving the green flag to the Daytona 500 scent, the "first sporting-event branded fragrance."

"The Daytona 500 fragrance leverages the prestige and popularity of this premier sporting event to reach consumers and motorsports enthusiasts across the country," said Elizabeth Arden Chairman and Chief Executive Officer Scott Beattie.  "We look forward to introducing this outstanding fragrance at the 48th annual Daytona 500."

"This unique partnership further demonstrates the sport's expanding appeal to non-traditional motorsports marketers," said ISC President Lesa France Kennedy.  "This agreement is a testament to the global reach and brand recognition of our marquis event."

But the companies didn't give any detail as to what Daytona 500 actually smells like. Exhaust fumes with a note of burnt rubber? Budweiser and brake fluid?

In any case, we think other major sporting events will now put their own fragrance-brand plans into high gear. How about Eau de Super Bowl or World Cup Cologne?

Not-so-bad ideas

  • OK, we just solved that Valentine's Day dilemma for the ladies, but what about those guys who know a box of chocolates or bunch of roses just aren't going to cut it with the loves of their lives? A Napa Valley, Calif. winery suggests you give a bottle to your betrothed called Ménage à Trois.

Made from "a blend of three different grapes" (nudge nudge, wink wink), Ménage à Trois can be enjoyed with your valentine(s) in either red, white or rose for just $9.99.

But guys, we suggest you put on some protective headgear before presenting this gift to your sweetie, because there's a good chance she'll suddenly think she is attending the christening of the new Love Boat.

PR Newswire via Newscom
Warren Buffett stars in all-new animated direct-to-DVD series, the Secret Millionaire's Club. Hey kids, who wants to be a billionaire?
  • To legions of investors and the denizens of Wall Street, Warren Buffett is a superhero. But will kids become fully invested in the idea of the Oracle of Omaha as a cartoon character?

British brand management company DIC Entertainment said this week it had signed Buffett to create an animated DVD series featuring the billionaire investor as a financial mentor for children.

The series titled “The Secret Millionaire’s Club,” an animated Buffett will help four children decide what local companies and businesses to invest in with story lines involving corporate raiders, crooked politicians and corrupt accountants, DIC Entertainment said in a statement.

Financial terms of the partnership deal with Buffett, the world’s second-richest person according to, were not disclosed. No word if DIC plans to produce just 100 DVDs and sell them for $88,000 apiece.

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