MSNBC.com, the leader in breaking news and original journalism on the Internet, announced today that SS+K, a creatively-driven strategic communications firm, is its marketing agency of record. SS+K will provide the top-rated online news site with marketing communications services, including brand strategy work and an integrated marketing campaign, to further consumer engagement and fuel the site’s growth. MSNBC.com aims to launch a campaign in late summer 2006.
“We looked at several top firms, and SS+K’s commitment to a research-based, integrated approach clearly matched our need for an agency partner to help us determine creative new ways to connect with our audience,” said Catherine Captain, MSNBC.com’s vice president of marketing. “As MSNBC.com continues to grow and expand its thinking about how best to deliver online news and information, we’re excited to be able to tap into SS+K’s smart ‘asymmetric’ approach to marketing communications.”
Joe Kessler, West Coast partner at SS+K, said: “For nearly a decade, MSNBC.com has been one of the premier sources of online news and information, in terms of both reach and quality.” He added, “Working with Catherine and her team, our goal is to build on and evolve MSNBC.com’s brand to meet the rapidly changing demands of today’s highly competitive news environment. We’re proud to have the opportunity.”