updated 5/15/2006 3:59:05 AM ET 2006-05-15T07:59:05

It's one of the most unique smells around. And now you can wear it.

Hasbro is continuing its celebration of Play-Doh's 50th anniversary by releasing "Eau de Play-Doh," a perfume designed to smell just like the kids' modeling clay.

Spokesman Gary Serby says Play-Doh's smell is one of its most enduring memories, and Hasbro figures smelling the perfume will transport people back to their childhood.

It sells for $19 a bottle.

Copyright 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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