updated 6/19/2006 5:12:13 PM ET 2006-06-19T21:12:13

Nokia Corp. and Siemens AG said Monday they will combine their network equipment units in a reported $30 billion joint venture to more effectively take on market leader LM Ericsson.

The combination — to be called Nokia Siemens Networks — would create one of the largest players in the industry, with $20 billion in annual sales. Besides Ericsson, it also puts pressure on Lucent, Alcatel, Motorola and Nortel Networks.

The 50-50 venture would comprise Nokia’s network business group and Siemens’ carrier-related operations, creating estimated savings of $1.9 billion by 2010 through an estimated 9,000 job cuts globally, Nokia said.

“The new company will and has to have an attitude of a challenger — fiercely competitive with an unerring focus on the customer — because at the end of the day, eventually, it is the customer who will decide,” Nokia’s new Chief Executive Olli-Pekka Kallasvuo said.

As the communications industry consolidates, he said, Nokia Siemens Networks would be well-positioned to help customers — carriers and service providers — lower costs and increase revenue while managing the challenges of converging technology.

Consumers never see the equipment, but experience it through more reliable service, faster connections and more features.

The deal is the latest in a wave of consolidation that began last October, when Stockholm-based Ericsson agreed to buy Marconi Corp.’s broadband Internet and telecommunications assets for about $2.1 billion. In April, Paris-based Alcatel launched a $13.4 billion stock swap for Lucent Technologies Inc.

The Siemens-Nokia venture is likely to put pressure on Motorola Inc., which will drop from the No. 3 provider of network equipment to No. 4. Also left out is Canada’s Nortel Networks Corp.

In Frankfurt, shares of Siemens closed up 6.6 percent at 66.99 euros ($84.34) in Frankfurt, after surging as much as 8 percent earlier in the day. In Helsinki, shares of Nokia, which had risen as high as 5 percent, finished at 16.12 euros ($20.29), or up 3 percent.

Analysts have said there are an estimated 2.5 billion cell phone users around the world, a figure that is expected to increase as handset prices fall and operators lower subscription prices.

Mobile services providers such as T-Mobile, Vodafone or O2, are increasingly looking for the technology and equipment that will let them provide bigger, faster and better content to subscribers.

“Nokia has had difficulties being real strong on the network side. Now they will have a better position and this will also help on the cell phone side,” said David Larsson, an analyst with IT Research in Stockholm.

“Siemens is a company with major technical competence and with good connections to the computer side, and they have a very strong position on the European market. Ericsson’s system business will have a tougher challenger now.”

Commenting on Nokia’s ailing networks sector that often has offset the company’s exceptional performance in the handset sector, Kallasvuo stressed the company’s aim to improve its performance in the sector and expand operations.

“This means that Nokia is expanding its network operations,” Kallasvuo said. “It is growing bigger, albeit with a partner. But it means that Nokia will be putting more into the division, and is a clear indication that Nokia, in the future too, will be extremely committed to this sector and ready to invest in it.”

Klaus Kleinfeld, CEO of Munich-based Siemens, said the deal would position the new company to tackle Ericsson, which is the top maker and seller of network equipment.

“This combination creates a leading industry player with immediate strength, excellent potential for growth and well-positioned to improve future profitability,” he said, adding that Siemens’ business networks unit will be operated separately.

Siemens said in a statement earlier that it would “actively pursue the consolidation” of the unit and was “in negotiations with several interested parties.”

Simon Beresford-Wylie, chief of Nokia’s network operations, will head the new joint venture.

“We are right behind Ericsson and in a virtual tie with Alcatel,” he told reporters in Frankfurt. “We have a presence in all geographic regions, developed and developing.”

The companies declined to place a value on the deal. The New York Times and The Wall Street Journal reported it at more than $30 billion, citing unnamed people familiar with the transaction.

The new company will have some 60,000 employees and be based in the Finnish capital, Helsinki. It also will have key offices in Munich.

Kallasvuo took over as CEO on June 1 from Jorma Ollila, who during 14 years at the helm turned Espoo, Finland-based Nokia into the world’s largest mobile phone maker.

Kallasvuo’s appointment was widely seen as signaling continuity, but he had hinted that Nokia would expand its divisions, in part through increasing corporate purchases.

The joint venture was expected to be finalized by the end of the year, pending regulatory approval, and both companies said that between 10 percent and 15 percent of staff positions, or about 9,000 jobs, would likely be cut over the next four years in a bid to save $1.9 billion.

Nokia employs 62,000 people. Siemens, Europe’s largest electronics and electrical engineering company, employs more than 460,000 people.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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