updated 9/6/2006 8:41:13 PM ET 2006-09-07T00:41:13

When the sun shines, mobile phone users frequently seek out shade to see their display. Samsung Electronics Co. wants to help solve that problem.

The leading maker of displays said Wednesday it has developed a device to sense the brightness of ambient light and adjust the image so viewers can see what's being shown more easily while outdoors. When indoors, the sensor dims the display's backlight to save power.

Samsung, which expects growth in mobile displays from the proliferation of mobile phones, digital music players and other portable electronics, said it would begin mass production of the technology by the end of the year.

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