By Brian Tracey Business Editor
msnbc.com
COMMENTARY

Watch out, Smuckers. A British food firm is celebrating 125 years of doing business by marketing a marmalade that costs nearly $10,000 a jar.

F Duerr & Son's Fine Cut Seville Orange Marmalade with Whisky, Champagne and Gold combines the gourmet fruit with vintage Dalmore 62 whisky from Whyte & Mackay (valued at over $60,000 a bottle), topped off with a splash of Pol Roger Cuvée Sir Winston Churchill 1996 vintage champagne and flakes of 24-carat gold, according to British newspaper The Daily Telegraph.

The premium preserves, packaged in a custom-made crystal jar, would cost $144 to cover a single slice of toast.

Managing director Mark Duerr, told the newspaper: "It's unbelievably good — we tasted it at a board meeting last week for the first time, and were amazed. The whisky comes through immediately. The champagne's more subtle."

The company said it originally planned to sell only one jar via an auction on eBay, with the proceeds going to a local charity. However, executives have been so impressed by the taste that it is considering turning it into a regular product, although with less extravagant ingredients.

That's a good thing, because otherwise we think you'll need to take out a home-equity loan to cover this spread.

Not so bad ideas

  • Attention feline fanciers: A U.S. biotech firm has concocted cats for people who are allergic to the animals.

The BBC reported that San Diego-based Allerca has begun selling the modified mousers this month, and that there already is a long waiting list despite their price of $3,950 each.

Allerca said it had to test a huge number of cats trying to find the tiny fraction which do not carry the protein contained in cat saliva, fur and skin which produces allergies. Those animals were then used to breed the hypoallergenic cats.

We're all for sneeze-free kitties, it is just the price of one is nothing to sniff at either.

  • Here's a cure for your scatterbrained spouse: A ring has been created that can remind men of their wedding anniversary.

The Ananova Web portal says the Remember Ring heats up hourly on the day before the chosen date to remind the wearer of its significance. The heat is created by a small thermo device embedded in the jewelry.

We think this technology shows great promise, as future versions could remind us guys to take out the garbage and close that toilet lid.

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