October 16, 2006

MSNBC.com delivered 88 million online video streams in the month of September, the most in the history of the news website. This is the first record-breaking month for online video streams that was not driven by one major news event, signifying the increasing popularity of online video, online news and MSNBC.com. Consumers watched 33 million online video streams from "Today," driven by high interest in Meredith Vieira's debut on September 13, the first pictures of Suri Cruise and the death of Crocodile Hunter, Steve Irwin. On September 5, the day after his death, MSNBC.com visitors watched 9.6 million video streams, setting a site record for the most online video streams in one day. The video of Matt Lauer's interview of friends of Steve Irwin generated 3.7 million streams, the most ever for a single video. Until September 2006, the largest video month previously was August 2005, with 86 million videos played following Hurricane Katrina.

"The fact that the largest video month ever on MSNBC.com happened in a month without a major news event speaks volumes for the growth in popularity of online video," said Charlie Tillinghast, president of MSNBC.com. "We know our audience immediately turns to MSNBC.com's exclusive NBC News video during major news events and now we know they crave MSNBC.com's online news video in their everyday news routine."

With 26.7 million unique visitors, NBC News continues to dominate the Nielsen//NetRatings monthly online rankings. During the month of September, MSNBC.com topped all other TV news sites including CBS News Digital Network, ABCNEWS Digital, CNN.com and Fox News Digital Network.

SEPTEMBER 2006

Monthly Unique Visitors

MSNBC -- 26.7 million

CNN -- 24.6 million

ABCNEWS Digital -- 10.6 million

CBS News Digital Network -- 8.7 million

FOX News Digital Network -- 7.9 million

Source: Nielsen//NetRatings

In the weekly Nielsen//NetRatings, MSNBC.com also continued its success. During the week of October 2-8 MSNBC.com drew 12.2 million unique visitors beating CBS News, ABC News and Fox News by significant margins. CBSNews.com continued its decline after the brief ratings spike the site saw after Katie Couric's debut on September 5. In the last week, CBSNews.com lost nearly 1 million unique visitors, going from 3.3 million the week ending October 1 to 2.4 million unique visitors the week ending October 8, and bringing the site back to the traffic levels it saw prior to Katie Couric's debut.

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