updated 11/3/2006 10:55:24 AM ET 2006-11-03T15:55:24

A new sort of family feud kicks off Friday evening, as the Joneses try to keep up with — and surpass — the Norbergs.

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More than 1,600 people with the surname of Jones are gathering in Cardiff, Wales, to try to break the world record for the biggest get-together of people with the same last name. Jones is the most common surname in Wales and is Britain’s second most-common, after Smith.

The record is held by the Norbergs, who brought 583 people together in Sweden in 2004.

Friday’s event is called, appropriately, “Jones, Jones, Jones.” Famous Joneses — including former Bond girl Grace Jones and opera singer Dame Gwyneth Jones — are expected to attend.

Guinness World Record officials are due to attend to validate the attempt — Joneses have been instructed to bring official identification — and the show will be recorded for Welsh television.

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