updated 11/29/2006 7:33:55 AM ET 2006-11-29T12:33:55

Wal-Mart Stores Inc. is edging into selling video downloads by offering buyers of the "Superman Returns" DVD a chance to buy downloads of the same movie, beginning Wednesday.

The world's largest retailer said Tuesday that shoppers have the choice of paying $1.97 to download the movie to a portable device, such as Apple's iPod or Microsoft's Zune, or paying $2.97 to download it to a laptop or desktop computer.

For $3.97, customers can download the movie for both formats.

"This unique Superman Returns physical/digital DVD combination not only marks our first step into the video downloads market, but gives our customers the best of both worlds in movie entertainment," said Kevin Swint, Wal-Mart's divisional merchandise manager for digital media.

"They have the DVD as a collectible and for viewing on their home theaters, plus the freedom to download and watch the movie on multiple devices."

Each copy of "Superman Returns" will contain a sticker with a promotional code, directing the customer to Wal-Mart's Web site.  There, the customer can buy and download the movie.

Wal-Mart said it will test other DVD bundles that contain the download option in the coming months.

Copyright 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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