NEW YORK — More than three-quarters of residential Web users got on the Internet using a high-speed broadband connection in November, according to a study released Tuesday.
The 78 percent broadband penetration rate for U.S. homes represents a jump from 65 percent a year earlier, Nielsen/NetRatings found.
The research company said broadband users spent 33 percent more time online than dial-up users — nearly 35 hours for the month, compared with 26 hours and some change for dial-up. Broadband users also viewed twice as many Web pages.
Games, instant messaging, e-mail and social networking were among the leading activities among high-speed users.
"What most of these Web sites have in common is that they engage the consumer for an extended period of time by offering a way to connect with others," said Carolyn Creekmore, Nielsen/NetRatings' senior director of media analytics.
© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.