WASHINGTON — The Federal Trade Commission on Thursday fined the marketers of four weight loss pills $25 million for making false advertising claims ranging from rapid weight loss to reducing the risk of cancer.
FTC Chairman Deborah Platt Majoras said the products would remain on store shelves, but that the companies would have to stop making the false claims.
“What we challenge is the marketing of the claims,” she said. “The marketers are required to back up the claims with the science and if they can’t do that they can’t make the claim. But we don’t ban the products from the shelves.”
The FTC investigated a variety of claims made — including rapid weight loss and reduction in the risk of osteoporosis, Alzheimer’s and even cancer, Majoras noted.
Fines were levied against marketers of Xenadrine EFX, One A Day Weight Smart, CortiSlim and TrimSpa.
Telephone calls to the marketers seeking comment were not immediately returned Thursday.
Majoras said that some of the money paid as civil fines would be returned to consumers. “We always try to get money back when consumers have been deceived,” she said. “In this instance I’m pleased to say that I believe we’re going to get millions back from some of these products to be able to return it to consumers.”
The largest fine was levied against two marketers of Xenadrine EFX, made by New Jersey-based Nutraquest, Inc., formerly known as Cytodyne Technologies. The marketers will pay at least $8 million and as much as $12.8 million. A federal lawsuit has been filed in Newark, N.J. The marketer was identified as RTC Research & Development, LLC, based in Manasquan, N.J.
A $12 million fine was assessed against seven marketers of CortiSlim and CortiStress. The marketers were identified as Window Rock Health Laboratories, based in Brea, Calif.
The Bayer Corp., based in Morristown, N.J., will pay a $3.2 million civil penalty to settle the claims and agreed to stop ads that say the multivitamins can increase metabolism. TrimSpa, based in Whippany, N.J., will pay $1.5 million.
Placebo more effective
Majoras cautioned the estimated 70 million Americans trying to lose weight not to turn to pills.
“You’re not going to find weight loss in a bottle of pills,” she said.
She said the FTC investigation found that the marketers of Xenadrine had a study that said those who took a placebo actually lost more weight than those taking the pill.
“They not only didn’t have studies to support the claim, they actually had a study that went the other way,” she said.
Some of the products marketed their claims through infomercials or celebrity endorsements. Anna Nicole Smith, for example, has endorsed TrimSpa.
“Testimonials from individuals are not a substitute for science,” Majoras said. “And that’s what Americans need to understand.”
© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.