msnbc.com staff and news service reports
updated 1/16/2007 4:29:12 PM ET 2007-01-16T21:29:12

Starbucks Corp. said Tuesday that it is moving forward with long-promised plans to make the milk and other dairy products it serves in its U.S. coffee houses free of a controversial artificial growth hormone used to increase milk production.

  1. More on Food trends
    1. Satisfy your craving

      Look for more exciting eats and foodie trends on the Bites blog

A conversion is initially aimed at all 5,500 U.S. company-owned stores, but Seattle-based Starbucks is also exploring such a move with more than 3,000 licensed locations, a company spokesman said.

The move comes after Starbucks was targeted in a campaign by consumer groups critical of the use of an artificial hormone known as rBGH, which is given as a supplement to dairy cows to increase milk production.

“We are actively engaged with all our dairy suppliers to explore converting our core dairy products to be rBGH-free in our U.S. company-owned stores,” Starbucks spokesman Brandon Borrman told Reuters. “It is something we’re aiming for.”

Borrman said the company this month had already boosted the percentage of its supply that is free of the hormone to 37 percent from 27 percent at the end of 2006. It has not yet said when all of its stores will have milk free of the hormone.

“This is something that our customers have requested,” Borrman said. “It is just making sure our suppliers can supply the amount of milk we need.”

Borrman said so far the company has been able to provide the artificial hormone-free dairy products in Northern California, New England, New Mexico, Montana, Oregon, Washington, Idaho and Alaska.

Starbucks started talking about offering milk free of artificial hormones as early as 2000, said Starbucks spokeswoman Sanja Gould. But after initially pledging to make the change rather quickly, the company was forced to scale back its plans after it learned that its suppliers could not provide it with enough milk free of rBGH to meet the needs of all its stores.

Gould said one problem was that, at the time, the only way to ensure that milk was free of rBGH was to buy organic milk, and there wasn't enough organic milk being produced. But now, she said, suppliers are increasingly offering milk that is free of the hormone but is not organic.

She said the company is continuing to look at offering fully organic milk, but that there still isn't enough supply. Right now, it is offered as an option, for an extra fee, at some stores.

The dairy products involved include fluid milk, half-and-half, whipping cream and eggog.
Borrman said there is no similar move for overseas locations because the supplement is not allowed in “most other nations.”

Critics say that rBGH given to dairy cows increases the level of another growth hormone in both cows and humans known as IGF-1, and that elevated levels of IGF-1 has been associated with increased cancer rates. Critics also say growth hormone supplements are harmful to the dairy cows.

Proponents of the hormone supplement say there are no health concerns for humans or the cows, and milk products from cows given the supplement are no different from milk from cows that don’t receive the supplement.

Patty Lovera, assistant director for Food and Water Watch, who pushed Starbucks to make a change, said it was ”encouraging” to hear of the company’s efforts.
“We want to see them actually get it done,” Lovera said.

Ronnie Cummins, national director of the Organic Consumers Association and one of the first groups to pressure Starbucks on this issue years ago, said he was pleased to hear that the company was increasing its use of rGBH-free milk. Still, he said he was puzzled that the company hadn't used its clout to pressure suppliers more quickly.

"This is a step in the right direction, but they’re moving rather slowly," he said.

Earlier this month, Starbucks said it was making sure all of its pastries and other foods sold at half of its U.S. outlets would be free of artery-clogging trans fats.

© 2013 msnbc.com

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.91%
$30K home equity loan FICO 5.20%
$75K home equity loan FICO 4.57%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.42%
13.40%
Cash Back Cards 17.92%
17.92%
Rewards Cards 17.13%
17.12%
Source: Bankrate.com