By Brian Tracey Business Editor
msnbc.com
COMMENTARY

Hold the Dead Sea salts and exotic oils. An Israeli health and beauty spa has introduced a new treatment to its menu — snake massage.

For about $70, clients at Ada Barak's spa in northern Israel can add a wild twist to their treatment by having six non-venomous but very lively serpents slither and hiss a path across their aching muscles and stiff joints.

"I'm actually afraid of snakes, but the therapeutic effects are really good," customer Liz Cohen told Reuters as Barak let the snakes loose on her body.

Barak uses California and Florida king snakes, corn snakes and milk snakes in her treatments, which she said were inspired by her belief that once people get over any initial misgivings, they find physical contact with the creatures to be soothing.

Sorry, but we're holding out for the Spider Shiatsu.

Not-so bad ideas

  • Add a spark to your day — and nights — with lingerie that lights up.

A U.S. firm is selling bras and camisoles trimmed with colorful light-emitting diodes, as well as sequins and feathers, that literally put your cleavage in the spotlight.

"Light-up bras make a popular addition to any outfit, and will definitely bring you attention," the company, Enlighted, says on its Web site.

The California-based company custom-makes lingerie, including hot pink bras trimmed in marabou feathers and lights and "wearable art" bras that have LEDs and sequins arranged in geometric patterns.

Enlighted says the clothing is safe and comfortable, despite all the wiring and the battery needed to power the lights.

"Our electronics are lightweight, flexible and concealed within fabric linings. Seriously, you'd forget about the lights if you didn't have so many people staring at you!" it said.

While light-up bras can certainly be a turn-on, we also eager anticipate matching panties called — you guessed it — Tail Lights.

  • Talk about cutting-edge marketing: Anglo-Dutch consumer products group Unilever sent knives to 200,000 Dutch families in a direct mail campaign which resulted in some children suffering injuries, the now-regretful company admitted.

The company had sent the letters, which included a small knife with a metal blade and a plastic handle, earlier this month to promote the use of one of its brands of margarine.

But Unilever said three children had to visit a doctor and about 50 parents filed  complaints.

"Parents said the knife was too sharp, after which we decided to send a second letter and ask the families to throw away the knife," a Unilever spokeswoman said.

Unilever said it had contacted the complaining families and offered them cuddly toys as consolation. 

No word if they will mail the stuffed animal directly to the hospital where the youngsters are recuperating.

Reuters contributed to this report.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.38%
$30K home equity loan FICO 4.98%
$75K home equity loan FICO 4.39%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 10.86%
10.87%
Cash Back Cards 16.36%
16.36%
Rewards Cards 15.93%
15.94%
Source: Bankrate.com