Krispy Kreme
Krispy Kreme's says its new whole wheat doughnut has only 180 calories. staff and news service reports
updated 3/5/2007 7:18:16 PM ET 2007-03-06T00:18:16

Krispy Kreme Doughnuts Inc., still recovering from the low-carb diet craze that starved the company’s earnings, unveiled a whole wheat doughnut Monday.

The 100 percent whole wheat doughnut with 180 calories has a caramel flavoring and is covered with the doughnut-maker’s original glaze.

Krispy Kreme's other doughnuts range between 200 and 350 calories each, according to nutritional information published on the company's Web site.

“The Krispy Kreme Whole Wheat Glazed doughnut delivers the delicious taste that our customers have come to expect from us,” said Stan Parker, the company’s senior vice president of marketing.

Krispy Kreme sales started slipping three years ago as the company expanded its operations during the height of the low-carbohydrate diet craze. Executives also had to sort out an accounting mess, with the company’s board concluding that two former executives were trying to “manage earnings” to meet Wall Street expectations.

While the stock once traded above $50, it fell to about $4 during 2006.

The Associated Press contributed to this report.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
Cash Back Cards 17.80%
Rewards Cards 17.18%