REDMOND, Wash. — MSNBC.com announces a new "TODAY" experience online now available at TODAYshow.com. The redesigned site launches today giving "TODAY's" growing online audience a fully-immersive "TODAY" experience with a new look, new editorial content and new interactive features. TODAYshow.com focuses on the people of "TODAY" - newsmakers, celebrities, anchors, correspondents, production staff, viewers at home and online, even the fans outside Studio 1A in Rockefeller Plaza. www.todayshow.com
"Since MSNBC.com launched in 1996, the 'TODAY' section has been a critical part of NBC News' online presence," said Charlie Tillinghast, President of MSNBC.com, "but we recognize that the 'TODAY' brand and its fan base deserve a distinctive destination rather than existing solely as an MSNBC.com subsection. We've created a unique 'TODAY' environment with its own URL and a standalone experience."
"The expansion of 'TODAY' on MSNBC.com is a testament to the momentum of 'TODAY,' both on-air and online," said Steve Capus, President of NBC News. "A dedicated site combining the forces of 'TODAY,' MSNBC.com and now iVillage really gives our viewers a powerful online complement to our already morning-leading broadcast."
TODAYshow.com features new topical sections, a daily "TODAY" blog, a weekly behind-the-scenes video blog from Al Roker, new columnists, message boards, in-depth stories about newsmakers and highlights from iVillage.com.
• Four new topic sections include People, Participate, Travel and Pets. In People, photos, interviews, and profiles of the guests and contributors that make "TODAY" unique will be available. Participate encourages user interaction with the show and with other users via blogs, message boards, live votes and email.
• "All Day" (www.allday.msnbc.com), "TODAY's" exclusive new blog, gives viewers a virtual window to Studio 1A and the people who make America's favorite morning show come alive. It is updated several times a day with posts from "TODAY" talent, producers, correspondents and contributors and invites viewer comments to create an active conversation between "TODAY" and its audience.
• Co-anchor Al Roker will contribute weekly video blogs that go behind-the-scenes at "TODAY," introducing the people and places that are seldom seen by the public.
• In his new weekly "Travel Detective" column, long-time "TODAY" contributor Peter Greenberg shares his travel secrets and answers viewer questions.
• Select content from NBC sibling iVillage.com rounds out the offering with links to tools such as the popular Makeover-O-Matic and the 3-D Pregnancy Calendar for moms-to-be.
"IVillage is thrilled to be a part of MSNBC.com's relaunch of TODAYshow.com," said Deborah Fine, President of iVillage Properties. "There is a natural synergy between the audiences of iVillage and ‘TODAY' and this is an ideal place to collaborate and best serve that audience."
"'TODAY's' online component and community is such an important and vital part of the show," said Jim Bell, Executive Producer of "TODAY." "It's exciting to expand on the interactive experience that we've shared with our audience, their presence online plays such a significant role with the 'TODAY' franchise whether it be by voting in our wedding series or sounding off about a segment - the interaction is invaluable."
"TODAYshow.com better expresses the personality and diversity of America's favorite morning ritual, 'TODAY.’" said Randy Stearns, MSNBC.com Deputy Editor. "We strive to be a treasured destination where people come each day to find the information they crave, and to participate in an ongoing conversation about the topics they care about most."