Video: Company markets 'Holy Drinking Water'

By Brian Tracey Business Editor
msnbc.com
COMMENTARY

You probably have heard of the concept of chicken soup for the soul, but one California entrepreneur wants to quench your spiritual thirst with Holy Drinking Water.

Yes, the bottled-water business has finally gotten religion. "The initial idea behind this product is to provide people with a daily reminder that they can and should do good in life and that they may not be as bad of a person as they think," according to the product's Web site.

Holy Drinking Water's "creator," Brian Germann, claims the beverage has indeed been blessed by a priest from a church near the product's Stockton, Calif. bottling plant.

At first marketed locally, but now available for purchase online, Germann says about 3,000 bottles of Holy Drinking Water have been sold at 99 cents a pop.

But those of us who may not be completely right with the Almighty, Holy Drinking Water has a warning label: "If you are a sinner or evil in nature, this product may cause burning, intense heat, sweating, skin irritations, rashes, itchiness, vomiting, bloodshot and watery eyes, pale skin color, and oral irritations."

If this is true, drinking it seems a waste. If you suspect someone is an evil-doer, just squirt some liquid damnation on them.

Not-so-bad ideas

  • If you want to shine in a first meeting, a Japanese firm may have the answer — a business card made of gold.Mitsubishi Materials is selling gold business cards of 99.99 percent purity. Each card costs about $87."There is very little difference between this and the usual business card, they both feel about the same," a spokeswoman for the precious and base metals firm said.No word if they come with an etching tool so you can write down phone numbers on the back.
  • A good butler knows just how to rouse one after a boozy night and now anyone can awaken feeling pampered to the indulgent tones of the consummate valet.The Voco clock boasts an alarm of several morning greetings in the dulcet tones of actor Stephen Fry, reprising his role as Jeeves from the 1990s television comedy series "Jeeves and Wooster," based on the novels of P.G. Wodehouse.The clock, which can be purchased online for $50, has nearly 50 different wake-up messages including: "Good morning sir. I'm so sorry to disturb you but it appears to be morning. Very inconvenient I agree sir." and "Come come sir. Let us not be defeated. Let us seize the day..."We'd like to suggest this one to get us going: "Please wake up sir. Otherwise I fear your employer will have you sacked."

Reuters contributed to this report.

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