March 29, 2007

MSNBC.com, the leading news Web site, has joined with DoubleClick to launch an innovative new rich media ad service for its customers. By employing DoubleClick's DART Motif® for Flash-in-Flash ad serving technology, MSNBC.com is providing its visitors with a rich advertising experience that will enhance the cutting-edge, award-winning Flash content experience MSNBC.com already provides. A number of major advertisers have already signed on with the new ad platform.

DoubleClick's DART Motif for Flash-in-Flash ad serving technology enables publishers to leverage DoubleClick's industry leading ad serving platform to display engaging and measurable ads within immersive Flash and video environments. MSNBC.com can now integrate rich media ads into their site simply and easily without complicated and lengthy integration. Also, the DART Motif for Flash-in-Flash solution comes with pre-built interactive ads that include everything from familiar floating and expanding ads, to advanced formats like bugs, skins, and transitional ads.

"We are delighted to join with DoubleClick to offer this innovative advertising experience that reflects the creativity and innovation of our content," said Kyoo Kim, vice president of sales for MSNBC.com. "In looking for a provider, we searched the marketplace and DoubleClick stood out with a solution that would benefit both our consumers and our advertisers. With more than 90% of MSNBC.com users Flash enabled, we're excited to be working with the industry leader in providing complementary Flash advertising to our vast amount of Flash content."

"MSNBC.com is renowned for its compelling content and innovative use of technology and we are thrilled that they chose to apply this solution to bolster its advertising platform," said Ari Paparo, vice president, rich media for DoubleClick. "MSNBC.com is an excellent customer because they understand that rich media advertising is more engaging experience for users and therefore, produces better results."

The DART Motif for Flash-in-Flash technology is integrated with DoubleClick's DART® for Publishers (DFP) ad management solution, so ads run seamlessly in a Flash content environment while taking advantage of DFP's industry-leading targeting and inventory management capabilities. Because it integrates into any Flash video player, the DART Motif for Flash-in-Flash solution allows publishers to easily insert video advertising into content streams. And since the solution is based on the DART Motif rich media platform, its can seamlessly display any interactive ad type within a video player.

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