Image: Clay Jackson
AP
Clay Jackson, of Richmond, Va., entered the contest "oh a whim." Since appearing on television in 1967, the Maytag Repairman has only been played by three actors.
updated 4/2/2007 5:56:42 PM ET 2007-04-02T21:56:42

It’s lonely being the Maytag Repairman, but a Virginia man is going to give it a try.

Whirlpool Corp. announced Monday that it has selected Clay Jackson of Richmond, Va., as the character promoting the reliability of its Maytag brand of large appliances.

The Benton Harbor-based company conducted a nationwide search for the “new face of Maytag.” Whirlpool bought Maytag of Newton, Iowa, last year.

“The new Maytag Repairman will help revitalize the Maytag brand and its heritage by keeping one foot in our past while putting the other in our future,” Maytag Vice President Jeff Davidoff said in a news release.

The company said that at least 1,500 people participated in the two months of auditions.

Clay had been a real estate agent in Richmond, working for his family run business. He said he decided to enter the contest “on a whim” and attended an open audition in New York. He acted in college and then professionally in 1997-2000, Whirlpool said.

The Maytag Repairman was portrayed as always lonely because of the dependability of Maytag’s appliances. Since appearing on television in 1967, he has only been played by three actors. The contract of the current repairman, Hardy Rawls, is not being renewed.

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