updated 4/13/2007 11:37:58 AM ET 2007-04-13T15:37:58

McDonald's, the world's largest fast food company, said Friday that U.S. same-store sales climbed 6.2 percent in March.

McDonald's Corp. said the ongoing appeal of new products, including the Snack Wrap, core menu favorites and its "everyday affordability" continues to drive performance and to generate increased customer visits.

Same-store sales, or sales at stores open at least a year, are a key measure of restaurant performance, because they measure growth at existing stores rather than from newly opened ones.

Same-store sales climbed 11.2 percent in Europe for the month. Same-store sales grew 9.6 percent in Asia/Pacific, Middle East and Africa on strong performances in Japan and China as well as positive results throughout the segment.

The company's March same-store sales for restaurants worldwide climbed 8.2 percent. And for the quarter, same-store sales for restaurants worldwide increased 6.3 percent. Also, global systemwide sales for its restaurants rose 12.7 percent for the month and 10.3 percent for the quarter.

Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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