updated 4/17/2007 7:04:29 PM ET 2007-04-17T23:04:29

Police in a small town in northern France have launched a poster campaign to remind British expatriates and tourists to drive on the right side of the road — literally.

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Lt. Eric Turmet, a police official in the town of Flers in the Normandy region, said there have been two deadly accidents in the past two years caused by Britons driving on their customary left side of the road.

“We had to act to avoid further tragedies,” he said.

The English-language posters peppering restaurants, hotels and campgrounds in the town say: “For your safety, keep right on French roads.”

Police have also printed 3,000 stickers so British families who live in town can put the message on their cars.

Thousands of British families and retirees have moved to the area because it’s within easy driving distance to ferries that head across the English Channel to Britain.

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