updated 5/8/2007 10:59:06 AM ET 2007-05-08T14:59:06

General Motors Corp. has rolled out a new round of sales incentives for its redesigned lineup of full-size pickup trucks, with the auto maker saying it needs to keep up with deals being offered by competitors.

GM is offering 0 percent financing deals on 36-month loans on certain versions of the 2007 Chevrolet Silverado and GMC Sierra. The Detroit-based auto maker is also offering reduced-rate financing on 60-month loans for the trucks.

Depending on the model, customers can chose between $1,250 and $1,500 cash back in lieu of the financing. The deals kicked off on Friday and run through July 9.

“This enhancement is in response to competitive incentive offerings in the marketplace,” GM spokesman John McDonald said in an e-mailed statement. “We have always said we would implement strategic and tactical incentive programs to keep our products positioned as offering the best value, including fuel economy, styling and warranty coverage.”

The pickup truck market is under severe pressure as gasoline prices are on the rise and concerns over the housing market continue to hang over the auto industry.

The overall full-size pickup segment is off 5 percent through four months, compared with the same period in 2006, according to Autodata. GM’s full-size pickup sales are flat during that period, and the company holds 38.8 percent of the full-size pickup segment, up from 36.7 percent a year ago.

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