David Verklin is the CEO of the world's largest independent media buying operation. In his new book, "Watch This, Listen Up, Click Here: Inside the 300 billion dollar business behind thh media you constantly consume," he outlines current marketing trends and describes the new ideas that are shaping the future.
Verklin joined MSNBC.com's Will Femia on the phone to discuss his book and how the ad buying community is trying to figure out how to show you only the ads you want to see.
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