updated 5/22/2007 10:52:20 AM ET 2007-05-22T14:52:20

Liquid detergents made by the Procter & Gamble Co. for distribution in North America will be sold in double-strength concentrations by April, the company said Tuesday.

That will mean smaller containers easier for consumers to handle, and will decrease the volume of packaging to be warehoused and, ultimately, disposed of in landfills, the consumer products company said.

The brands include Tide, Gain, Cheer, Era and Dreft liquid. The rollout in the southern U.S. and Puerto Rico will begin in September and will be completed by April in the Northeast and Canada.

The concentrated detergents provide consumers with the same number of loads in a detergent bottle half the size, the company said.

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