Photos: Hawaiian paradise

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  1. Waimea Canyon, Kauai

    Kalalau Valley, on Kauai's west side, is more than 3,000 feet deep and provides stunning panoramic views. Waimea is nicknamed "The Grand Canyon of the Pacific." (John Borthwick / Lonely Planet) Back to slideshow navigation
  2. Honolulu, Hawaii

    Men row their Hawaiian outrigger canoe towards Waikiki beach, with Diamond Head in the background. Outrigger canoes are now used for recreation purposes and to ride the waves, but in times past they were the main means of transportation between the Hawaiian Islands. (Mike Nelson / AFP - Getty Images) Back to slideshow navigation
  3. The tranquil waters of Oahu

    Hanauma Bay is one of the finest stretches of beach in the world. (Eric L Wheater / Lonely Planet) Back to slideshow navigation
  4. Surfer's paradise

    Australian Luke Egan competes on Oahu's North Shore, one of the best places in Hawaii to ride the big waves. (AFP) Back to slideshow navigation
  5. Water colors

    A school of manini fish pass over a coral reef at Hanauma Bay Nature Preserve in Honolulu, Hawaii. (Donald Miralle / Getty Images) Back to slideshow navigation
  6. Wailua Falls

    The beautiful 83-foot tiered Wailua Falls is an easily accessible, must-see waterfall on the island of Kauai. Wailua Falls was first made famous when it was featured in the television show, "Fantasy Island." (James Randklev / Corbis) Back to slideshow navigation
  7. Emerald peaks

    The iconic, towering emerald peaks of the 1,200-foot Iao Needle, stand out in Maui's Iao Valley State Park. (Adina Tovy Amsel / Lonely Planet) Back to slideshow navigation
  8. Historic reminder

    The USS Arizona Memorial in Pearl Harbor, Hawaii, marks the resting place of many of the battleship's 1,177 crew members who lost their lives during the Attack on Pearl Harbor on Dec. 7, 1941 by the Japanese. The memorial is the "ground zero" of World War II. (Kevin Winter / Getty Images) Back to slideshow navigation
  9. Aloha!

    Hula dancers welcome the sailing crew of a Hokule'a, a canoe, into Kailua Bay. (Ronen Zilberman / AP) Back to slideshow navigation
  10. The heart of Hawaii

    The sun sets on Honolulu, Oahu's capital and Hawaii's largest, most populous city. (Robert Y. Ono / Corbis) Back to slideshow navigation
  11. Polynesian heat

    Brandon OFueo Maneafaiga, 23, of Waianae, Hawaii balances two flaming knifes during the 13th Annual World Fireknife Championship at the Polynesian Cultural Centre in Laie, Hawaii. (Lucy Pemoni / Reuters) Back to slideshow navigation
  12. Explosive attraction

    People watch from a viewing area as an explosion takes place on Kilauea, one of the world's most active volcanoes, in Pahoa, Hawaii. Legend says the volcano goddess Pele dug fire pits as she traveled from island to island looking for a home with her brothers and sisters. She finally settled at Kilauea's summit, where she lives at Halemaumau crater. (Leigh Hilbert / AP) Back to slideshow navigation
  13. Forces of nature

    The Dragon's Teeth are bizarre lava formations eroded by wind and salt spray at Makalua-puna Point. (Karl Lehmann / Lonely Planet) Back to slideshow navigation
  14. Heaven on Earth

    Astronomy observatories are seen on the peak of the snow-covered, Mauna Kea mountain near Hilo, Hawaii. Mauna Kea is a dormant volcano. (Tim Wright / AP) Back to slideshow navigation
  15. On the way to Sainthood

    Tourists walk through a cemetery past the grave, left, of Father Damien at Kalawao, Hawaii. After cancer patient Audrey Toguchi prayed to Father Damien, known for helping leprosy patients in Hawaii, to help her, and her cancer went away, Pope Benedict XVI approved the case in July 2008 as Damien's second miracle, opening the way for the 19th century Belgian priest to be declared a saint. (Eric Risberg / AP) Back to slideshow navigation
  16. Cool colors

    Rainbow eucalyptus (Mindanao Gum) trees grow in Keanae, Maui. Once a year, these magnificent trees shed their bark and take on the colors of the rainbow. (James Randklev / Corbis) Back to slideshow navigation
  17. Magic Sands

    An aerial view of La'aloa Beach Park or Magic Sands beach in Kailua-Kona, Hawaii. The beach is called Magic Sands because when rough surf hits, all of the sand is emptied off the beach and temporarily moved out to sea. (Brian Powers / AP) Back to slideshow navigation
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updated 5/30/2007 12:07:23 PM ET 2007-05-30T16:07:23

Passengers quickly took advantage of Hawaii's latest airline price war this weekend after all three major interisland airlines advertised $9 one-way fares for their major island routes.

While Phoenix-based go! introduced the low fares on Sunday for June 1 through Sept. 30, both Hawaiian and Aloha airlines matched the prices, the cheapest prices offered since Mesa Air Group Inc.'s go! started flying Hawaii interisland routes last June.

Most of the $9 one-way fares had sold out by Tuesday, but go! said it plans to expand the promotion through December, releasing more cheap tickets.

Jonathan Ornstein, chairman and chief executive of Mesa, said the $9 fares, plus taxes and fees, are meant to drive passengers to the company Web site and designed to persuade Hawaii residents, many using frequent flyer programs with Aloha and Hawaiian, to try the newer service.

"We're trying to pry people away from loyalty programs," Ornstein told The Associated Press. "To really break into the marketplace, sometimes you have to do outlandish things."

Ornstein said go!, which has captured less than 10 percent of the interisland market, had more than 1,000 passengers sign up for frequent flyer programs during the Memorial Day weekend, and 350 signed up for e-mail alerts of special rates.

The airline declined to release the number of tickets offered, but go! said thousands were released for the four-month period for flights between Honolulu and Kahului, Lihue, Hilo or Kailua-Kona.

Both Aloha and Hawaiian, the state's two biggest carriers, declined comment on Tuesday.

While some $9 fares were still available for late August and September on Tuesday, most flights were listed at $29 to $79 before fees and taxes are added. All fares, including the $9 tickets, carry fees and taxes.

go! has driven down prices of interisland flights since it first offered one-way flights for as low as $39 dollars and then cut rates to $29 and below.

Ornstein said while the competing airlines have complained about the low and unprofitable fares, they've both increased capacity by offering more flights.

It seems customers have benefited most from the discounted prices, as all three major interisland carriers posted multimillion dollar losses in recent quarters. Hawaiian Airlines last month laid off 98 nonunion employees as part of an effort to cut $4 million from its annual budget.

Aloha and Hawaiian have also sued Mesa, alleging that the airline is trying to unfairly drive them out of business.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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