updated 7/5/2007 11:29:01 AM ET 2007-07-05T15:29:01

Online auction powerhouse eBay is hoping you might want to advertise online, on its new site meant to rival the popular Craigslist.

The Wall Street Journal says the U.S. version of the site, called Kijiji, has gone live. The report says the site has been operating in several other countries since February 2005.

An eBay spokesman says people can post ads for free right now, but the company will be exploring how it can make money, possibly by charging for premium ads on the site.

The rise of online advertising is one reason cited for declining newspaper advertising. Some of the largest declines are being seen in their classified ads.

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