updated 7/26/2007 10:53:53 AM ET 2007-07-26T14:53:53

New support from Google Inc. will help increase the cash prize for the annual Turing Award, one of the most prestigious honors in computing, to $250,000 from $100,000.

The Association for Computing Machinery, which gives the Turing Awards, said Thursday that Google was joining Intel Corp. as a sponsor. Each company will contribute $125,000.

The award, named for British mathematician and computing pioneer Alan Turing, was first given in 1966.

Intel became a sponsor in 2002, upping the award from $25,000 to $100,000.

Google's involvement is a reminder of how quickly the company has transformed from a scrappy search-engine startup to a pillar of the computing industry.

ACM's president, Stuart Feldman, is a vice president of engineering at Google.

And one of the 2005 Turing Award winners, Vint Cerf, works at Google as "chief evangelist."

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