August 1, 2007

Msnbc.com today launched online vertical advertising networks for TODAYshow.com, “TODAY’s” home on the Internet, and its Politics section, POLITICS.msnbc.com, via a partnership with Pulse 360 for its Publisher’s Vertical Network™ (PVN).

Msnbc.com’s vertical advertising networks will offer smaller publishers increased revenue opportunities and access to msnbc.com’s award-winning content, including video, original stories and the latest headlines. By leveraging the Pulse 360 PVN solution, msnbc.com will be able to aggregate thousands of member sites in its own vertical networks and represent this inventory for sale to advertisers.

“The msnbc.com brand is built upon delivering a fuller spectrum of news to our users through the most innovative and effective channels. These new vertical networks capitalize on our strengths as a leading publisher and give members in these networks the ability to enhance the appeal of their sites with a new revenue stream baked in,” said Charlie Tillinghast, President, msnbc.com.

“Through our expanded relationship with msnbc.com and the creation of their first two Pulse 360 PVNs, we’re helping publishers take control of inventory in their key verticals,” said Lance D. Podell, chief executive officer of Seevast, Pulse 360’s parent company. “The msnbc.com PVNs offer a compelling solution for smaller Web sites who feel like their only option is to use ad networks like AdSense. By joining msnbc.com's PVN networks, they'll get access to display and text ads, video and other branded content from the undisputed leader in their vertical.”

“With Pulse 360, msnbc.com will extend its reach with a trusted partner on a proven platform,” said Kyoo Kim, VP of Advertising, msnbc.com. “These networks provide us with an innovative way to capitalize on our leadership position and focus our ad sales efforts. The result is substantive value to members and increased inventory for msnbc.com.”

Member sites joining msnbc.com’s Politics and TODAYshow.com networks enhance their sites through increased advertising revenue via display advertising and sponsored links; access to msnbc.com content, including the latest video feeds and story headlines; added search engine visibility; and, the opportunity to align with the msnbc.com brand, a leading news site, delivering more than one billion page views and registering visits from more than 85 million computers in an average month.

To learn more about how publishers can join msnbc.com's PVNs, please visit both https://pvn.pulse360.com/pvn/verticals/msnbc-politics/ and https://pvn.pulse360.com/pvn/verticals/msnbc-today/.

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