Image: Walt Disney World
John Raoux  /  AP file
Guests wait in long lines for the Dumbo ride at the Walt Disney World Magic Kingdom theme park in Lake Buena Vista, Fla., earlier this year.
updated 8/5/2007 12:34:20 PM ET 2007-08-05T16:34:20

Walt Disney World is raising ticket prices for the third time in two years, company officials announced.

An adult one-day, one-park pass will increase 6 percent, $67 to $71 beginning Sunday. Discount packages also will be affected, but the per-day cost could be less than $23 for adults who buy as large as a 10-day package.

The change is due to an annual planning cycle of travel wholesalers, tour organizers and commercial publications, Disney officials told the Orlando Sentinel.

"We strongly believe that Walt Disney World represents a great entertainment value. Our guests agree," spokesman Rick Sylvain told the newspaper. "In our guests surveys, nine out of 10 rate their theme park experience from good to excellent."

Disney last raised prices last August when a one-day, one-park ticket went from $63 to $67. When the theme park raised its price from $59.75 to $63 plus tax in January 2006, Universal Orlando and SeaWorld Orlando also raised their ticket prices. Price wars have become an annual rite between the three major theme parks.

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Photos: Walt Disney World at 40

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  1. 40 and fabulous

    Fireworks explode above Cinderella Castle as dancers and Disney characters perform while taping a segment of "Disney Parks Christmas Day Parade" at the Magic Kingdom on Dec. 3, 2010, in Lake Buena Vista, Fla. The 40th anniversary of the opening of the Magic Kingdom at Walt Disney World Resort will be celebrated in 2011. (Mark Ashman / Disney) Back to slideshow navigation
  2. Star power

    Musical artist Yanni, right, plays the piano as the "Yanni Voices" perform an arrangement of "O Holy Night" at the Magic Kingdom on Dec. 3, 2009, in Lake Buena Vista, Fla. Yanni was taping a segment for the "Disney Parks Christmas Day Parade" holiday TV special. (Mark Ashman / Disney) Back to slideshow navigation
  3. 'I'm going to Disney World!'

    Tom Brady, quarterback of the Super Bowl-winning New England Patriots, signs autographs at Walt Disney World's Magic Kingdom on Feb. 2, 2004, one day after leading the Patriots to a 32-29 victory over the Carolina Panthers. (Gene Duncan / Disney) Back to slideshow navigation
  4. The first 25 years

    First lady Hillary Rodham Clinton speaks to a crowd as Walt Disney Company CEO Michael Eisner applauds Oct. 1, 1996, during the rededication of the Magic Kingdom at Walt Disney World on the 25th anniversary its opening. (Tony Ranze / AFP/Getty Images) Back to slideshow navigation
  5. Royal fun

    Prince William, right, grimaces after he and friends of the royal family finish their ride on Splash Mountain Aug. 26, 1993, at Disney World's Magic Kingdom. Harry Soames, left front, was the prince's companion on the three-day vacation. Other passengers are unidentified. (Bob Pearson / AFP-Getty Images) Back to slideshow navigation
  6. Celebrating two decades

    The 20th anniversary rededication ceremony of Walt Disney World's Magic Kingdom in 1991 brought legions of Disney cast members onto Main Street, U.S.A. (Disney) Back to slideshow navigation
  7. A world-class welcome

    Roy O. Disney, brother of Walt Disney, is joined by the beloved Disney character that started it all, Mickey Mouse, in welcoming the first guests to the grand opening of the Magic Kingdom at Walt Disney World Resort in Lake Buena Vista, Fla., on Oct. 1, 1971. (Disney) Back to slideshow navigation
  8. Cinderella's future home

    In 1971, a blue-spired castle -- destined to become one of the world's most-photographed buildings -- rose in central Florida as the iconic centerpiece of the Magic Kingdom, which opened on Oct. 1, 1971. In the 40 years since guests first strolled down Main Street, U.S.A., Walt Disney World Resort has blazed brave new entertainment trails based on its founder's fertile imagination and vision that the resort would forever continue to evolve. (Disney) Back to slideshow navigation
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