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Image: Celtics center Collins grabs a rebound away from Hawks guard Korver in the first half of their NBA basketball game in Atlanta
Collins' rising brand may induce others to follow
When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday. And since the NBA journeyman was not a household name before Monday, he leaves room for more athletes to claim their own first-out marketing boost. Full story
Tami Chappell / Reuters


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