Image: Hello Kitty gear
Koji Sasahara  /  AP
The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.
updated 12/28/2007 11:25:17 AM ET 2007-12-28T16:25:17

Hello Kitty is no sexist.

The cute cuddly white cat from Japan’s Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.

“We think Hello Kitty is accepted by young men as a design statement in fashion,” he said.

The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.

The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.

For example, a picture of the cat on a $36 black T-shirt has the words, “hello kitty,” instead of the usual dots for the eyes and nose.

Hello Kitty is one of mascot-obsessed Japan’s biggest “character” hits, decorating everything from a humble eraser to a $48,000 diamond necklace.

The planned products mark the first time Sanrio is developing Hello Kitty items especially for males, Tohmatsu said.

But Sanrio had tried a “limited edition” collaboration in men’s clothing with designers in Tokyo’s chic Harajuku section earlier this year, and they proved popular, he said.

“Young men these days grew up with character goods,” said Tohmatsu. “That generation feels no embarrassment about wearing Hello Kitty.”

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.97%
$30K home equity loan FICO 5.19%
$75K home equity loan FICO 4.58%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.40%
13.40%
Cash Back Cards 17.92%
17.91%
Rewards Cards 17.12%
17.11%
Source: Bankrate.com