December 14, 2007

December 14, 2007 – Today msnbc.com debuted the beta version of its new video player.  The new player provides both consumers and advertisers with an immersive and visually compelling TV-like viewing experience with a large, high-quality video stream, nearly instantaneous video start, and a full screen viewing mode option.

With the introduction of the player, msnbc.com is redefining the online video experience by making it easier and more enjoyable for consumers to watch and discover video news stories.  Consumers now have more control over their video experience, and can use the news menu-style navigation tools to browse and shift seamlessly between each video segment.  Msnbc.com’s new time-based ad serving also gives consumers the ability to watch several different video clips without seeing another ad for at least three minutes.

The Flash-based player will allow msnbc.com to offer the broadest selection of new and engaging ad types of any video portal.  Advertisers can select from pre-roll ads, video bugs, curtain ads, a commercial-free sponsorship or clickable video.  This robust media mix provides a unique platform for advertising messages.

“Our new video player has filled a void in the online news space,” said Charlie Tillinghast, President, msnbc.com.  “Consumers said they wanted an interactive experience where they could easily navigate and explore news video.  Advertisers said they wanted creative ways to engage this influential and valuable audience.  With the roll out of our new video player, we’ve delivered a great solution for both.”

Consumers and advertisers can explore the beta version of the new video player at: http://www.msnbc.msn.com/id/21134540

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