updated 8/11/2008 2:19:23 PM ET 2008-08-11T18:19:23

The Smithsonian Institution will try luring tourists into an upcoming art exhibit by sending advertisements to visitors' cell phones.

The Smithsonian's Freer Gallery of Art and Arthur M. Sackler Gallery are trying out a system that sends messages to cell phones with Bluetooth technology. The messages will be sent from bus shelters in Washington's pedestrian-heavy areas.

A message from the Smithsonian will appear on screen, and those who accept it will receive a free image similar to ads posted at the bus stops.

Mobile ads are used widely in Europe and Asia, but are a first for the Smithsonian. Museum spokeswoman Amanda Williams says they want to target younger audiences.

The museums are promoting the Asian art exhibit "Garden and Cosmos: The Royal Paintings of Jodhpur," which opens Oct. 11 and runs to early January.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
Cash Back Cards 17.80%
Rewards Cards 17.18%
Source: Bankrate.com