Msnbc.com, widely recognized as the best on the Internet, continues to dominate the online news landscape and get the top “vote” from consumers and the advertising community, alike. In May, msnbc.com underscored its leadership position by delivering over 125 million online video streams, more than any other news site.* Since February, users have viewed over 100 million online video streams on msnbc.com each month. Industry experts have also “voted” for msnbc.com by awarding the site with a prestigious collection of accolades and honors, recognizing its world-class original journalism and innovative brand campaign, “A Fuller Spectrum of News.”
Msnbc.com Online Video: May 2008
Msnbc.com’s online video streams topped all broadcast and cable news websites in May, surpassing the closest competitor by 26 percent.
· Msnbc.com is #1 in video unique users (85 percent ahead of CNN.com)*
· Msnbc.com is #1 in total video streams (26 percent ahead of CNN.com)*
In May, consumers watched over 27 million videos on TODAYshow.com and over 13 million videos on Nightly.msnbc.com.*
Original Journalism & Editorial Excellence
Msnbc.com’s team of journalists and video producers have continued the site’s legacy of producing outstanding original journalism on the Web. Their editorial excellence and significant contributions to the industry have been recognized with renowned journalism awards and honors.
Bill Dedman, Investigative Reporter. Winner of the Society of Professional Journalists' Sigma Delta Chi prize for his report on equipment failure amongst America’s firefighters
John Schoen, Senior Business Producer. Winner of the “Best in Business” award from the Society of American Business Editors & Writers (SABEW) for his story on the "Mortgage Mess."
Darrell Bowling, Video Producer. Recipient of a prestigious Knight-Wallace Journalism Fellowship to study diversity in the newsroom.
FirstPerson, msnbc.com’s citizen journalism tool: Winner of the EPpy Award for the Best Community News Web Site (for sites with over 1 million unique users)
“A Fuller Spectrum of News” Brand Campaign Honors
Msnbc.com’s “A Fuller Spectrum of News” (www.spectrum.msnbc.com) brand campaign, developed with New York-based strategic communications firm SS+K, may be the most decorated advertising campaign for an online news site, ever. The campaign won an array of prestigious marketing, planning and creative awards as well as wide-spread recognition and praise from consumers, advertisers and industry experts.
Msnbc.com has been decorated with more than a dozen honors and accolades, including the following:
Winner of the prestigious international Webby Award for the Best Integrated Campaign, honoring excellence on the Internet
Winner of a Gold EFFIE award (small budget campaign) for effective advertising, honoring the most significant achievement in the business of marketing communications: ideas that
work.
Winner of the Gold One Show Interactive award for Brand Gaming
Winner of the Gold One Show Interactive award for its Integrated Campaign (Interactive and Non-Interactive)
Winner of a Bronze ANDY Award from the Ad Club of New York for creativity in advertising.
Msnbc.com was also recently recognized as one of Seattle Business Monthly’s Best Places to Work for 2008. Featured in the magazine’s June issue, msnbc.com was named as one of the leading employersin the Puget Sound area that offers a unique culture along with the most desirable perks and benefits.
*Source: Nielsen Video Census