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updated 8/13/2008 3:58:54 PM ET 2008-08-13T19:58:54

It happens to everyone: A friend recommends a good book or movie, but by the time you get around to Googling it — assuming you get that far — you can't remember what it's called.

A San Francisco-based startup called kwiry (pronounced "query") aims to help you remember such snippets of information with a free service that lets you text these tidbits from your cell phone to its site.

"What we want to do is make the experience of remembering as simple as possible," said kwiry Chief Executive and co-founder Ron Feldman.

After signing up on kwiry's Web site, you can start sending text messages to "kwiry," or "59479" on a phone's keypad. The messages can be about anything you want to follow up on. Feldman said he has seen users send reminders about books, products they want to buy and varieties of wine.

When you're back at a computer, you can visit kwiry's Web site to see items displayed as links that can be clicked for related search results. Kwiry can also automatically send that information to your e-mail address.

Kwiry isn't making money yet, but Feldman said the company will explore advertising, revenue-sharing partnerships and other fee-based services.

The site has several shortcuts intended to make remembering even simpler, including two added this week letting users more easily add items to their wish lists at retailer Amazon.com Inc. or DVD queues at Netflix Inc.

Just type "Netflix" followed by the name of a movie you want to see, for instance, and watch that item get added to Netflix queue.

Kwiry didn't work with Netflix or Amazon to come up with these shortcuts. With the Amazon shortcut, for example, kwiry is basically running a product search on Amazon.com based on a user's kwiry post and adding the first result to that person's wish list.

Kwiry is exploring other shortcuts. One possibility Feldman mentioned would let users bookmark restaurants on the review site Yelp from their cell phones.

"There are endless things, from that standpoint, of any service you might be inspired to interact with when you're not by your computer," he said.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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