updated 9/15/2008 4:57:57 PM ET 2008-09-15T20:57:57

General Motors Corp. says it won't extend its offer of employee pricing for everyone after the deal ends this month.

At an event Monday to show off the compact Chevrolet Cruze and a new Cadillac CTS Sport Wagon, Chevrolet General Manager Ed Peper said the incentive won't be prolonged past Sept. 30.

GM announced the offer Aug. 19, then extended it early this month after seeing it boost slumping U.S. sales. GM's August sales still fell 20 percent from a year ago, but that was a smaller drop than Ford or Chrysler.

The fuel-efficient Cruze is due out in 2010, and GM hopes it will replace revenue lost as the U.S. auto market shifted from trucks to cars. The CTS wagon, with vertical tail lights and a sloped rear, goes on sale next year.

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